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Your guide to the perfect live stream – Part 1

Livestreams are currently the best method for musicians, entertainers or other artists to reach the audience and at best to earn money or promote products.
From the simplest set-up to recording with multiple cameras and studio-quality sound, many different artists now find their voice to the outside world quickly. For those who are just getting started with streaming, this guide provides some basic tips and instructions to get you started quickly.
The world is changing fast in the current situation, and we know that live streaming is a new concept for many. That’s why we’ve tried to make the following guide as simple as possible, while still packing in all the essentials to make it ideal for the next stream.

But first a few points in brief:

Who does this article address:

To all artists or event organizers, i.e. no matter if musician, stand-up comedian, pianist or organizer of otherwise everyday events. This guide is for all those who like to bring content, be it just a daily “hello” or a living room concert to their fans with the help of various technical aids or software.

Why you should live-stream your events:

Simply put, live streaming refers to broadcast content that is simultaneously recorded and broadcast in real-time. Since venues are currently closed due to the Corona Pandemic and most people have no choice but to stay at home bored, live streaming is ideal for performing in front of an audience. This gives fans the opportunity to fully enjoy the music or performance and stay in touch with their favorite artists.
As the current situation does not allow to enter the stage in front of crowds, it is therefore important to increase the presence and the following in social media or other platforms as artists.
Live streaming is also easier than ever in 2020, and if a few basic points are taken into account, the stream can look very professional in no time.

Who else is doing it right now?

This article is written during the Covid-19 pandemic of 2020 and many musicians and celebrities do living-room concerts or talks while practicing social distancing. There are for example several DJs streaming sets such as the collaboration of various Berlin nightclubs under the name of Unitedwestream, or international pop and rock stars such as Miley Cyrus, Michael Bublé or Gary Barlow streaming daily content from their social media account. To keep up with all the self-made content, platforms such as NexupStreaming aggregate all relevant details such as time, streaming location or artist information.

 

Which legal aspects should you consider:

Until April 19, all artists are allowed to stream freely at their whim (at least in Germany)- How it goes on after that is open. It is certain, however, that with the exception of the period until April 19, live-streams must generally be registered with the responsible state media authority. From September 2020, however, the whole thing is to be loosened up even more, with only live streams with more than 20,000 viewers requiring a permit from the State Media Authority. It goes without saying that certain criteria must still be met, such as that no content may be shared with third parties without their express permission. The same applies to content that violates the guidelines of various platforms or, for example, shows violence, drugs or discriminating content.

Pro’s and Con’s of live-streaming:

Pro’s:

  • It is simple and easy to set-up
  • The performance is for end-users practically available
  • It generates new fans, extends reach and gives engagement through live chat
  • Newcomers can be discovered in this way
  • Streaming is trending right now and more popular than ever

Con’s:

  • You give up the rights of ownership and use
  • There may be advertisements coming up during your live-streams with free providers
  • Difficult monetization
  • The live-feeling with applause and great atmosphere is missing

How to make money with live-streaming:

We present you with three alternatives that are particularly interesting so that your performances are also financially worthwhile for you.

  1. PayPal: Just enter your PayPal address and convince others that your live performance is worth a tip! Please note that you make your PayPal address public, that everyone can see it and at the same time no one is obliged to give you something for your live performance.
  2. Startnext.com: Apply on the overarching platform for artists, catering and many more. Startnext offers you visibility, you can introduce yourself and your business to other people through your own profile and benefit from spill-over effects.
  3. Use a provider like HappyTicketing that allows you to stream live in best quality and make the stream visible only to people who have agreed to make a donation. If you are more interested in Happy Ticketing, please contact us here.

With all these alternatives you can of course also encourage people to buy your album on Amazon or offer other download options. A live stream released in this way can not only reach your loyal fans, but also increase your level of awareness, which in the long run will generate new and more income.

 

That’s about it for the first part. In the second part of our Live-Streaming Guide we tell you, which equipment you need and how to set it up correctly on various platforms in order to make your stream run smoothly. Stay tuned!